Fremont, CA, USA – Wednesday, December 14, 2022 – Blackmagic Design today announced that creative media agency Roux Media is using two Blackmagic Pocket Cinema Camera 6K Pro digital film cameras to capture Playground LA’s new hit online dance course series “Inside the Class.” Playground LA has quickly become one of the top dance studios in Los Angeles with celebrity attendance including Drew Barrymore, Justin Bieber, Nicole Scherzinger and Maddie Ziegler.
Founded in 2017, Playground LA offers dance and fitness classes taught by the industry’s best teachers and choreographers, including Samantha Caudle, Cisco and Larke. Just recently, the dance studio launched its online platform PGTV where “Inside the Class” premiered. The series gives fans an inside look into Playground LA’s most popular studio classes and showcases the fun and joyful moments of learning to dance. Short snippets of the episodes are then posted across Playground LA’s viral Instagram account.
“Social media has always been a huge tool for us, and viewers are used to seeing the finished choreography in front of the iconic PLAY sign,” explained Robert Fisher, content director at Roux Media. “Social media is great, but we wanted to create a dedicated space with PGTV where our community can access even more, and we wanted that content to have a cinematic, professional look. With the ‘Inside the Class’ series, our goal is to bring a more casual light to our classes and showcase the special fellowship within the dance community.”
The team, led by Fisher, relies on the Pocket Cinema Camera 6K Pros to capture the ten to fifteen minute, documentary style episodes by leveraging the cameras’ high dynamic range and versatility. Assigning each instructor and class a different cinematic ‘look,’ Fisher relies on the cameras’ custom 3D LUTs to create visually unique content.
“There are times when we have to shoot two classes back to back,” Fisher explained. “Utilizing the LUTs we’ve customized in the cameras, we’re able to completely change the color profile at our fingertips. This enables us to create different ‘personalities’ for each of our classes, which in turn helps us to diversify the look of our content.”
Calling out the Pocket Cinema Camera 6K Pro’s low light performance and dynamic range, Fisher noted that he and his team are able to easily capture classes shot in the dark.
Filming from the moment the choreographer walks through the door until the last dancer leaves the classroom, the Pocket Cinema Camera 6K Pro’s compact and lightweight form factor allows Fisher to be agile, capturing the entire class of up to forty dancers without getting in their way. “The Pockets are so light and allow me to be flexible, and it’s almost like I’m doing my own choreography to capture any shot I need,” he noted.
Fisher concluded, “We’ve already gotten great feedback from our fans on the ‘Inside the Class’ series. They’ve been loving the cinematic look of our videos, which is all thanks to our Pocket Cinema Camera 6K Pros. We can’t wait to see how the series evolves!”
About Blackmagic Design
Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.